Parametric Journey

Directed design strategy at Leco Arquitectos, translating global brand guidelines from companies like Skechers, Asics, and Reebok into coherent spatial experiences. Integrated 360° visualizations to streamline decision-making, executing over 40 projects while meeting and exceeding brand standards with a proactive approach. Incorporated parametric principles and organic aesthetics in design.

• Utilized immersive visualizations to tell stories before spaces are inhabited.
• Led digital evolution through the development and implementation of collaborative cloud-based workflows and 360° visualizations.
• Directed a multidisciplinary team of architects and visualizers.
• Collaborated with suppliers to develop new construction techniques using digital resources and coordinated materials with current trends.
• Supervised construction to ensure compliance with brand standards.

Designed over 20 commercial and corporate projects, using design as a narrative tool to translate brand identities into inhabitable atmospheres. Developed projects from spatial language exploration, through fluid geometries, cultural references, and precise materialities.
Designed facades, furniture, and signage in dialogue with the context.

• Development of architectural concepts from ideation to the constructed detail.
• Design of flagship stores and showrooms as visual expression stages.
• Creative coordination between architecture, brands, and territory.
• Implemented CAD template 30×40, reducing drawing times by 30%.
• Introduced 360° cameras for site surveys, saving 40 hours of fieldwork per month.
• Implemented 360° renders + QR codes in plans for on-site tracking

Resident architect in residential projects, overseeing work from black work to white work, delivery, and post-sale processes.

• Coordinated teams and worked closely with suppliers.
• Developed projects from black and gray work phases.
• Coordinated renovations, managing labor and materials.
• Supervised finishes (white work) with suppliers and contractors.
• Managed deliveries and post-sale processes.

Designed, developed, and drafted plans for office furniture as well as showcase furniture, islands, and gondolas for retail chains and department stores, both nationally and internationally.

• Mastered materials and processes as the foundation for retail design.
• Designed CNC furniture prototypes.
• Deepened understanding of wood structure and joints.
• Knowledge of material-to-material transitions (wood-metal, glass-wood) for aesthetic and functional solutions.
• Coordinated production workflows and installations with workshop managers.
• Provided technical and design advice for company clients.

Managed on-site coordination and supervision of work crews, collaborating with other resident architects and the team of workers to optimize labor and construction flows.

• Supervised black work from excavation, foundation, and structure.
• Supervised crews of up to 40 workers, adjusting personnel based on progress.
• Participated in work committees, identifying bottlenecks and proposing speed improvements.
• Managed material requisitions and inventory control on-site.
• Documented work cuts with photographic records and weekly measurements.
• Prepared quantifications and budgets by sections (excavation, masonry, concrete) based on structural and architectural plans.