Over five years — and across 25 store openings — I coordinated the rollout of Skechers locations in Colombia, in parallel with other studio projects. Each site was approached as an opportunity to translate the brand’s global identity into a specific local context. This line of work became a permanent front within the office, adapting to new cities, audiences, and international standards.
The process began with a thorough analysis of corporate guidelines sent from the U.S., followed by contextual reinterpretation: complying with each shopping center’s regulations, responding to local technical constraints, and optimizing site-specific circulation. This ensured brand consistency without compromising construction efficiency.
My contribution — characterized by a strong analytical focus — spanned spatial conceptualization of service and retail areas, design direction, and technical support during construction. We integrated Enscape to accelerate visual development, while I simultaneously enhanced the team’s soft skills by managing Insta360 cameras and leading immersive presentations that brought clients and contractors closer to the final experience.
Some openings were designed as showrooms or flagship stores, turning programmatic repetition into a testing ground for innovation. Key improvements emerged from this cycle:
- 30×40 Design Workshop Template · I adapted the studio’s graphic standards, reducing drawing time by approximately 30% and improving cross-team coordination.
- TeamGantt Scheduling · Enabled simultaneous management of 2–3 construction sites without overlap or delays.
- 360° Immersive Visualization · Platforms like Insta360, Kuula, Orbix360, Matterport, and Kubity allowed virtual walkthroughs before construction; the same captures served as field logs and visual merchandising assets.
Each store opening contributed to a shared knowledge ecosystem — repeatable details, trusted suppliers, and performance metrics — applicable both within and beyond retail. In this way, repetition became a platform for innovation when managed with analytical rigor and an evolutionary mindset.