The principle of duality is used in this store in several elements, such as the display of its longer window, the placement of its two signs, one inside and one outside, and part of the store entrance, which is located outside but integrated with the parquet flooring that forms part of the store’s interior.
To counteract the constraints created by these dualities, the store’s façade was set back one meter, which represents a recess for the mall but also relieves traffic and diagonal crossings, benefiting access to the store. After studying the site’s focal points, it was decided to place a second sign that draws attention from the end of the mall’s aisles, providing visibility from low-visibility areas.