The project combines the use of artificial intelligence image generation in the concept phase to highlight the main allegorical elements of soccer, such as the net, the curves, and the spaciousness of the field, thus reflecting the dynamics of the sport as a visual attraction to capture the attention of clients and generate focal points in the different levels.
After the concept phase, the combination of semi-analog processes, such as layer-by-layer digital drawing and 3D elevation, facilitates the visualization process and allows the architectural work to focus on the integration and application of concepts such as spaces that should be functional yet fun, considering function as a response to the association of emotions with fluid and dynamic forms, ensuring that the designed elements communicate with each other and bring the space to life, avoiding isolation by walls.
In this way, and based on a conventional structure, design elements were included to relate to each other and integrate with the new needs of the space, so as to organically solve the flow of people from the first to the second level. A personalization mezzanine for fans was then created, and the staircase was conceived as the main and integrating visual element, with shapes that avoid 90-degree angles and extend to the columns through graphic lines, like the imaginary lines that flow in the tactical formations of a football team, generating a natural path that allows one to discover each of the store’s sections through transparencies, reflections, and voids as dynamic elements that help ensure that function follows fun.